Concept as the very name suggests encompasses a domain far bigger than something tangible or concrete: The world of thought. Concept Digital takes birth as one of the newest ventures of Concept Group, with a team of creative young souls passionate about their work, fuelled by their desire to innovate and brew beyond the ordinary! What also automatically gets brewed is a culture of excellence n’ excitement, fun and fervour, wonder and winning.
The Concept attitude has brought to the fore many nuances of our clientele, which were not known. In the process, we gathered an eclectic spectrum from the country’s largest nationalized bank to a tiny takeaway flourishing in a corporate hub.
Bank of Maharashtra, had a list of firsts to its credit but these were relegated to history. Giving them a modern image was synchronised with BOM hosting the prestigious BANCON 2012, the biggest banking event of the year. A content mix that blended the serious with the trivia and the topical, ensured maximum mileage. Equally stimulating was a calendar that took the event to the next level, building up to a climax and culminating in live webcast on the website, further enhanced by collaborative social feed.
41,000+ leads for home and car loan, our kickass online campaign generated more than 7 lakh clicks topping it with 42 million impressions. Was it our Lead Management program for real time lead tracking or combination of properties that ensured high impact and brand recall on Youtube? Cutting across highly competitive clutter on the day of the Union Budget was our strategic keyword combinations dominating all relevant queries and searches.
Tablets, mobile phones and other devices did not just build attraction and stickiness but also reinforced online branding, while our clutter free template helped create Lupin’s signature design and look, enhanced its brand identity and visual style.
Ever had sleepless nights of losing your home, overnight? Campa Cola Compound residents of over 25 years face this ongoing nightmare: a 48 hour eviction notice from the BMC. Not only was this an epic struggle against corruption and injustice, it had to impact the national conscience. An even bigger challenge was to train ordinary citizens to manage media engagement in an effective and impactful manner. Highlighting their ordeal, this entire cause�?/p>